Services
Marketing services for local service businesses
Seven services that work together to bring customers in: get found in Google and AI answers, look the part, and follow up without the busywork. AI does the heavy lifting; a person on our team checks and owns every deliverable.
Headline service
AEO (Answer Engine Optimization)
Get your business found, cited and recommended when people ask AI assistants for help.
More about AEOWhat it is
Answer Engine Optimization (AEO) is the work of making your business easy for AI assistants to find, understand and recommend. When someone asks ChatGPT, Google AI Overviews, Perplexity, Gemini or Claude for a local service, AEO improves the chance your business is the one named in the answer.
Who it's for
Local service businesses whose customers search before they call: home services, clinics, salons, med spas, contractors and local associations. If people ask "who is the best… near me", AEO is for you.
What's included
- An AI visibility audit: we ask the major assistants the questions your customers ask and record whether, and how, your business appears.
- Structured data (schema.org JSON-LD) for your business, services, FAQs and locations, validated with no errors.
- Answer-first content: pages that open with a direct, quotable answer to the question each page exists for.
- Entity and listing consistency: the same name, address, phone, hours and services across your site, Google Business Profile and the directories AI tools read.
- Crawler access: we check that your site lets AI crawlers in, so it can be read and cited at all.
- Ongoing monitoring: we re-run the visibility checks on a schedule and report what changed.
Service 02
SEO
Rank in Google for the searches that bring local customers to your door.
More about SEOWhat it is
Search engine optimization (SEO) is the work of getting your website to rank in Google when people nearby search for what you do. For a local service business that means fast, technically sound pages, clear titles and headings with your services and towns in them, a complete Google Business Profile, and honest reporting.
Who it's for
Local service businesses that get, or want, customers from Google: anyone whose customers type a service and a town into a search box.
What's included
- A technical audit: speed, mobile layout, indexing, broken links, redirects and duplicate pages.
- Keyword research for the services and towns you actually serve.
- On-page work: one clear H1 per page with a service and a location, unique titles and meta descriptions, canonical tags and internal links.
- Structured data for your business and services.
- Google Business Profile setup or clean-up, plus sitemap submission to Google Search Console and Bing Webmaster Tools.
- A monthly report in plain English: what changed, what we did, what is next.
Service 03
Web Development
Fast, accessible websites that turn visitors into calls and bookings.
More about Web DevelopmentWhat it is
Our web development builds fast, accessible websites for local service businesses, designed to turn visitors into calls and bookings. Every site ships with search and AI-answer foundations built in: clean code, structured data, clear pages for each service, a working contact form, and performance and accessibility checked before launch.
Who it's for
Businesses with no site, an outdated site, or a site on a website builder that is slow, hard to update, or invisible in search.
What's included
- A site plan: pages, the job of each page and the one next step on each.
- Design in your brand, or a brand system if you do not have one yet.
- Hand-built pages with no heavy page builder, so they load fast on phones.
- Contact or booking forms that reach you, with spam protection and a record of every enquiry.
- Full SEO and AEO foundations: titles, descriptions, canonical tags, structured data, sitemap and robots.txt.
- Accessibility to WCAG 2.1 AA, checked with automated tests and by hand.
- Launch: hosting, domain, redirects from your old pages, and a short guide to making simple edits.
Service 04
Branding
A clear name, look and voice that customers remember and trust.
More about BrandingWhat it is
Branding gives your business a clear, consistent identity: a logo, colours, typefaces and a way of speaking that customers recognise and trust. For a local service business, good branding makes you look established, helps people remember your name, and keeps your website, vehicles, signs and social posts looking like one company.
Who it's for
New businesses, businesses that have outgrown a do-it-yourself logo, and organisations whose materials no longer look like they belong together.
What's included
- A short discovery: your customers, competitors and what you want to be known for.
- Logo and wordmark, with versions for light and dark backgrounds and small sizes such as favicons.
- Colour palette checked for accessible contrast.
- Typefaces for headlines and body text.
- Voice guidelines: how your business sounds in writing, with words to use and avoid.
- A practical brand guide, plus web-ready assets: favicons, social images and colour tokens.
Service 05
Social Media Management & Marketing
Consistent, on-brand posts and campaigns that keep you in front of local customers.
More about Social MediaWhat it is
Social media management and marketing keeps your business visible and trusted on the platforms your customers use. We plan a content calendar, create on-brand posts from your real work, schedule them, reply to comments and messages when agreed, and report each month on what is reaching people and bringing enquiries.
Who it's for
Local businesses that know they should post regularly but do not have the time, and businesses whose social accounts do not match their brand.
What's included
- A content plan built around your services, seasons and local events.
- Posts and short captions made from your real photos and work.
- Scheduling across the platforms that matter for your customers.
- Community management: replies to comments and messages, within the limits you set.
- Optional paid campaigns for promotions or launches.
- A monthly report: reach, engagement and enquiries, with what we will change.
Service 06
Automation
Practical automations that follow up leads, remind customers and save you hours.
More about AutomationWhat it is
Automation connects the tools your business already uses so routine work happens on its own. For a local service business that usually means instant lead follow-up, booking reminders, review requests after a job, tidy customer records and simple weekly reports, so fewer customers slip through the cracks and your team gets hours back.
Who it's for
Busy owners and small teams who copy details between apps, forget to follow up, or chase reviews and reminders by hand.
What's included
- Lead follow-up: every new enquiry gets a prompt reply and lands in one list.
- Booking reminders by email or text to cut no-shows.
- Review requests sent after a completed job.
- Reporting: a simple weekly summary of enquiries, bookings and reviews.
- CRM hygiene: duplicate clean-up, consistent fields and contacts that stay current.
- Documentation, so you know what runs, when and how to switch it off.
Service 07
Email Marketing
Emails that bring past customers back and turn enquiries into bookings.
More about Email MarketingWhat it is
Email marketing keeps your business in touch with people who already know you: past customers, enquiries and subscribers. We set up your list and sign-up forms, write welcome and follow-up sequences, send seasonal campaigns and reminders, and report on opens, clicks and the bookings they lead to.
Who it's for
Local businesses with repeat or seasonal customers, and businesses that collect enquiries but rarely follow up after the first reply.
What's included
- List setup or clean-up, with sign-up forms on your website.
- Branded, mobile-friendly email templates.
- A welcome sequence for new subscribers and enquiries.
- Seasonal and promotional campaigns.
- Re-booking reminders for repeat services.
- Deliverability basics: sender authentication and list hygiene.
- Monthly reporting on opens, clicks and bookings where we can track them.
Free SEO & AEO audit
Find out how you show up
We'll check how your business appears in Google and in AI answers from ChatGPT, Perplexity, Gemini and Claude, then send you a plain-English list of what to fix first. Free, with no obligation.