Branding that makes a local business memorable
Branding gives your business a clear, consistent identity: a logo, colours, typefaces and a way of speaking that customers recognise and trust. For a local service business, good branding makes you look established, helps people remember your name, and keeps your website, vehicles, signs and social posts looking like one company.
What's included
What you get from Branding
New businesses, businesses that have outgrown a do-it-yourself logo, and organisations whose materials no longer look like they belong together.
- A short discovery: your customers, competitors and what you want to be known for.
- Logo and wordmark, with versions for light and dark backgrounds and small sizes such as favicons.
- Colour palette checked for accessible contrast.
- Typefaces for headlines and body text.
- Voice guidelines: how your business sounds in writing, with words to use and avoid.
- A practical brand guide, plus web-ready assets: favicons, social images and colour tokens.
How we do it
AI-native, person-checked
Many options quickly, one decision carefully
AI lets us explore far more directions early on. A designer narrows them down, refines the strongest and checks it works at every size and in one colour.
Built for real use
We test the brand on the things you actually use: a website header, a phone screen, a vehicle, a social post.
At the end
What you have when we're done
A finished identity, a brand guide your team and suppliers can follow, and the files to use it everywhere.
Works well with
Related services
See it in our work
FAQ
Branding questions
Do I need branding if I already have a logo?
Maybe not. If your logo works at small sizes and your materials look consistent, you may only need a short guide. We will tell you honestly.
Do I own the logo and files?
Yes. When the work is paid for, you own the final logo and brand files.
Do you use AI to generate logos?
We use AI to explore ideas quickly, but a designer draws and refines the final mark so it is original, works at every size and can be reproduced cleanly.
What do I get at the end?
A logo in all the formats you need, a colour palette, typefaces, voice guidelines and a brand guide that explains how to use them.
How much does it cost?
Pricing depends on scope. Tell us about your business and we'll send a clear quote before any work starts.
Free SEO & AEO audit
Find out how you show up
We'll check how your business appears in Google and in AI answers from ChatGPT, Perplexity, Gemini and Claude, then send you a plain-English list of what to fix first. Free, with no obligation.